‘Tell them what you’re going to tell them …’

It’s always great to discover new angles on stuff you’ve been working with for years. As the saying goes, it’s what you learn after you know it all (or maybe you think you do) that counts.

How do you feel when confronted with a microphone?

A few years ago I was speaking about presentations at the breakfast meeting of The Business Club in Warwick. The invitation came through the good offices of my good friend and market research guru Nick Thomas. Nick tells me that the club has folded since, but he hasn’t.

The discussion during my talk reminded me that there are many ways to skin a cat. For example:

I described and demonstrated a technique for managing stress before a presentation. I’d learned it from NLP expert Dianne Lowther of Brilliant Minds. She called it “The Circle of Excellence” and it’s explained in detail on pp 68-70 of her book ‘Introducing NLP for Work, A Practical Guide’.

In the Q&A, club member Helena Lapworth commented that she’d used these NLP techniques in her own work. Of this ‘circle of excellence’ tool, she said, “we call them anchors & triggers.”

Whether you call it circles of excellence or anchors or triggers, I can attest that I’ve tried this technique and it works. If you want to know more, get in touch with me, or see the link below.


There’s an old saying about public speaking that’s been used for ever and a day: “Tell them what it is you’re going to tell them. Then tell them. Then tell them what it is that you’ve just told them.”

As that phrase used to be used by Army officers, I knew the technique as the Sandhurst method, after the famous Army staff college of that name. However, after my speech at Warwick, business club member Caroline Woodward came up to me and said “I know that technique as the “News at Ten method.”

Of course! That makes perfect sense. News bulletins have headlines both at the beginning and the end. And millions of us watch or listen to broadcast news. Not so many millions are familiar with Sandhurst, so ‘the News at Ten method’ is the description I’ve used ever since. Thank you, Caroline!

As I said at the beginning, it’s what you learn …

Further reading on The Circle of Excellence (aka anchors, aka triggers): see ’Introducing NLP at Work’ by Dianne Lowther. https://www.amazon.co.uk/Introducing-NLP-Work-Practical-Guide/dp/1848313802

Public Speaking Nerves? Top Tip from Elvis



“There are only two types of (public) speakers in the world: (1) the nervous and (2) liars.” (Mark Twain)

Are you in Mark Twain’s first group? If so, you might be interested in the pre-show rituals of singers as a source of warmup tips. There are many good examples but my favourite was Elvis Presley and his famous ‘1000-yard walk’.

When singing at a large venue such as an arena, he would insist that his trailer was parked exactly 1000 yards from the stage. Why he did that, and how his idea could be adapted, are questions worth studying by performers of any kind, including speakers, who have to give of their best at a predetermined time and place.

Performance anxiety: even felt by performers who chose the life

It’s a known fact that many people fear public speaking. It is often done by people who don’t enjoy it but have to do it anyway: it might be a necessary part of their job, the might be the father of the bride, etc, etc. These reluctant speakers might logically assume that ‘all those other types of performers’ are doing what they do by choice, therefore will not be affected by nerves. That is very far from the truth; one hears many stories of famous actors and musicians throwing up in the wings before a performance.

Popular singers: Noel Coward was right

I’m focusing on musicians and I’ve looked at what they do to relax and get in the right mood before a show. I choose popular (rather than classical / opera) singers first, because (a) they are so high-profile we know the most about every detail of their lives; and (b) Noel Coward was right when he said: “Extraordinary, how potent cheap music is.”

Some of the examples I’ve discovered involve alcohol. Stevie Nicks of Fleetwood Mac apparently favours a shot of tequila; and Leonard Cohen used to suffer so badly from stage fright that he couldn’t go on without first downing two bottles of wine. That’s been severely moderated, I’m told, to one whisky. Probably a large one.

A non-booze solution comes from Chris Martin of Coldplay. He apparently brushes his teeth at the last minute, saying “I don’t feel smart if my teeth aren’t clean.” My daughter Madeleine, an actor and singer, tells me that it makes sense from a physical as well as a psychological standpoint, because it can help disperse any excess mucus in the mouth and throat.

Most surprisingly, the booze group did not include Robert Plant, the former lead singer of Led Zeppelin. His unique voice was described thus by Encyclopaedia Britannica:

“Exaggerating the vocal style and expressive palette of blues singers such as Howlin’ Wolf and Muddy Waters, Plant created the sound that has defined much hard rock and heavy metal singing: a high range, an abundance of distortion, loud volume and emotional excess.”


The owner of that voice, in his dressing-room before a performance, used to drink mugs of tea while ironing his stage clothes. “It gets me in the mood”, he said. Not very rock ‘n roll; but it clearly worked for him.

Elvis’s 1000-yard walk: the reason why

Perhaps the greatest idea, because it doesn’t require a dressing-room or a high alcohol tolerance, comes from Elvis Presley. I imagine that the atmosphere just before one of his shows was pretty hectic, with all the folderol that goes with a world-famous performer and an audience of thousands, including a large entourage. As I said at the top of this piece, when singing at a large venue he would insist that his trailer was parked exactly 1000 yards from the stage.

So what was the purpose of that walk? It was so that he could use the last few minutes before performing as a chance to get his head ‘in the zone’. No interactions, no conversation. Just a solitary walk of just over half a mile.

(Solitary? OK, he was probably surrounded by a phalanx of security men; but I’m sure they were under instructions not to talk to him.)

By the way, I am neither a believer nor a journalist for a tabloid. If I were either of those things I might claim that this pre-show routine gave Elvis the idea of recording the gospel song ‘Just a Closer Walk With Thee’, which he did several times. I don’t think the idea has any basis in fact, which doesn’t prevent it being a good story. “Too good to check”, as the journalists might say.

“Walk around the block”

How to adapt Elvis’s technique for those of us who don’t have a trailer and a large entourage? My advice was as follows: You don’t have a trailer? No problem. Go for a walk around the block. Arrive early, ensure things are set up as you need, ensure you’ve got water available for when you speak (preferably from a glass; but a plastic bottle is better than nothing), then go for a walk around the block.

If you still have time, go round the block again.

And if you don’t like Elvis, or his wonderful 1000-yard walk idea, my suggestion is to choose a musician you do admire, find out what rituals he or she uses to relax and control nerves, and copy them. I’m sure that your role-model would be pleased if they ever found out, because imitation is the sincerest form of flattery.


The pre-show rituals of singers can sometimes provide useful tips for aspiring speakers. Maybe the best was Elvis Presley and his “1000-yard walk”. When singing at a large venue, he insisted that his trailer was parked exactly 1000 yards from the stage. Continue reading


My public-speaking blog thread is relatively new, so it is an under-populated country at present; but that will change. This morning (13 Sept) I delivered a talk to the Rotary Club of Bristol Bridge. The title was: “Thinking on your feet”. It had a positive response, which confirmed my view that this is a topic of interest to many people and many organisations. Here’s a summary of the topics I covered:

  • “The lion story”. (Sorry, no room here: but it is a good one. Book me to speak at your club or business and you can hear it!).
  • My subtitle: “What make a good presentation?” (not “good presenter”, as even good ones sometimes underperform)
  • Kipling’s key questions: What, Why, When, How, Where & Who.
  • Where and When are already known (that’s part of the problem), which leaves:
    • What are you going to say?
    • To Whom are you going to say it? (what do you know about them?)
    • Why are you going to say it? (Type of presentation? Desired outcome/s?)
    • How are you going to say it? (“the $64,000 question”)
  • These basic questions produce 12 “elements of a good presentation.” We focused on three:
    • Knowing your audience in advance (the why and the how thereof)
    • Speaker aids / resources on the day
    • Confident delivery, how to achieve / develop
  • Backgrounds & expectations of listeners?
  • Expectations ditto? Is there a fit?
  • Meet the meeting arranger / facilitator?
  • Get attendee list: e-mail them with mini-survey: their wants and needs from your presentation.
  • Script: OK as comfort blanket and template for next time but …
  • Don’t read it!
  • Visual aids: helps re multiple learning styles
  • PowerPoint? Limit no. of slides & amount of info per slide
  • Cue cards: my previous default but use registry tag in case of drop!
  • Mind maps: now my default aide-memoire.
  • PA: can you avoid by better projection?
  • If can’t avoid PA (size of room / audience), avoid handheld microphones.
  • Strong start & strong finish; memorise both, use cue-cards and /or mind maps for the “meat” in the sandwich.
  • Stress management, create positive expectations via two methods of visualisation:
    • Muhammad Ali and “future history”
    • NLP: method of “anchoring” positive past experiences
  • Move, and focus on audience, while speaking: both help reduce tension
  • Improvisation skills? If not, rehearse rehearse rehearse!
  • Last-minute prep: can we learn from other types performers (When and Where are known)? e.g. popular singers: Chris Martin, Stevie Nicks, Robert Plant, Leonard Cohen; finally …
  • Elvis Presley and the thousand-yard walk
  • Arrive early; set up resources; ensure water available; walk round the block.

Last word: “Most people will forget what you say; even what you do. But they will never forget how you made them feel.” How will you use that fact? How will you inject feeling, not just facts?

WANT TO KNOW MORE? If you ‘d like more information about my talks, or would like to discuss booking me for your organisation, please send me a message through this site or e-mail me: michael.43@blueyonder.co.uk